LG’s MFFM37, The latest LG PMP player added with 2.4-inch LCD Touchscreen display run with 320 X 240 pixel. Beside that, LG MFFM37 also comes with two option on the memory either 2GB or 4GB, and capable support favorite audio and video format like MP3, WMA, OGG, MPEG4 and WMV9 compatibility. The battery will power the device for 3 hours while watching video and up to 6 hours for audio playback. Meanwhile, Grunchgear say that

Picture quality is much better than other competitors thanks to the Mobile XD Engine from LG. The MFFM37 (these names need to stop) has 10 pre-set EQ settings and automatically picks the correct EQ setting according to each MP3’s ID3 tag.

The pricing of LG MFFM37 will be about $320 for the 4GB, and $250 for the 2GB. It will be coming out in June 2007.